unit 18 Client Proposal

18b company/brand

i am going to design a perfume advert for 20-35 age group and female target audience, i am aiming to make to perfume very feminine by using a variety or pinks and purples in my advert, to make it more obvious that it is a women's perfume i will use diamonds and glitter on my perfume bottle, the perfume is called midnight passion, i would like to use gucci as its brand name, i have chose this because people would recognize it and would make them more tempted to by it, it also goes well with the perfume advert as most gucci perfumes have the same kind of colours.

unit 18A task 3

The advertising standards agency gives out a list of rules,guidelines,laws which an advert has to follow. Such as rules that you cannot condone bad behaviour, cannot be offensive and no abuse or discriminaton.

18C task 8

i dont think i have gained any new technical skills throughout this btec course but being able to create something on photoshop and being able to upload images or work into my blog has definitley improved.

18C task 7

some of the tasks i found hard to do was making the background look more effective by making a dark background with pink coming out the middle to show the perfume and also to be able to get the perfume bottle onto the advert by putting it in photoshop and using the wond toold to inverse and copy the image, but overall i didnt find it too hard making my product.

18C task 6

I think my advert refelcts to my target audience being age 20-35 because when you look at the advert and perfume it looks more to that age group, the target audience is also women so you can tell the perfume is very feminine, but this perfume could attract the teenage age group as it is very girly and they may have that taste in perfume.

18C task 5

using photoshop and my photoshop skills has helped me create a finished advert on my perfume to look good and proffesional, i used different techniques to make the perfume look more effective and also the colours i have used as a background, the picture of the perfume is taken very clear so it is easy to see.

18C task 4

my final advert does relate to my block design because i have kept the colours used, the name and the target audience but i have changed the look of the bottle and have used different ideas as a background.

18C task 3 questionnaire analysis

18C task 2

18C task 1

I think my advert meets all the CAP codes used by the Advertising Standards Agency, this is because i have not used any uneccasary words or language in my advert, the advert can reflect on any age group, i have not used anything which will make people believe something different about the perfume.

task 6 picture for advert

questionnaire

perfume design

scan for perfume

scan of shoe design

different fonts

perfume names

perfume target audience

3 labelled cosmetic adverts