3 labelled cosmetic adverts

cosmetic mood board

In my mood board most of the colour schemes are similar as they have mostly used light colours including pinks, blues and reds, all of these colours show that it is a women's perfume because they are more feminine colours, the way the advert is set out are roughly all similar as they have usually used medium close ups of the main model and a close up shot or a bigger image of the perfume bottle to show what they are selling, some of these magazines are plain due to the perfume but some have lots of things happening in the advert for example the beyonce pulse advert has electric lights going through trying to show that the perfume is powerful, these adverts are mostly similar because of the way the advert is set out and the sort of colours they are using to make it stand out and to show who the target audience is. 

unit 7a

  

magazine

In my magazine I have used bright colours to catch the audience attention and to show who the target audience is which would be teenage and female, it also looks more professional, the person in the image is looking exactly into the camera which is showing that the magazine is feminine and is a shot of her whole body as that is showing what she is wearing because it is a fashion magazine. i used a light image so that i could use brighter colours like reds golds and blacks to stand out of what is inside the magazine, i put the title in capital letters and in black font to make it stand out and show the readers what the magazine is called as soon as they look at it.

i used a white background so that the main model and the writing will stand out, the magazine looks more professional because i followed some techniques that some famous magazine were using to make their magazine look better. 

i did my magazine in colours and not in black and white too make it look less dull and show more ideas.

3 similar magazine covers

All of these magazines are similar because of the colour contrast they have used in the magazines, the main reason why they are similar is because of how the front page is set up, for example all of the model images are medium close ups but there is only one difference where one of the models is a long shot, there are similar titles on all of the magzines, this is because the creative director has used big, bold and dark coloured fonts including black, red, purple and dark pinks. Overall all of these magazines are similar because they are all fashion magazines so they would be using bright colours and usually having models on the front cover. These magazines are representing the feminine target audience, the colours used are mainly pinks or purples which straight away shows that it is a women's magazine, the way the main models are looking straight into the audience eyes is very feminine and the way they have set out the magazine.